Kelsey O'Halloran

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Copywriting for a Videographer & Photographer: Josh Rexford

Brand Messaging

With a narrative-driven, relationship-centered approach to wedding videography and photography, Josh Rexford helps adventurous couples capture real emotion and create a keepsake of their love.

Over the years, Josh had evolved from wedding photography to a hybrid photo-video approach, and his DIY website copy no longer felt like a fit.

We set out to communicate Josh's unique approach to wedding films and attract couples who value the experience he offers. Josh used his new messaging to relaunch his website with beautiful copy, and many of these lines were inspired by our interviews with his clients.

Josh Rexford’s Brand Voice

Emotive / Honest / Relational / Artistic / Warm

“I can finally communicate my heart to potential clients. Kelsey’s ability to understand my style and creative vision and then take that and translate it into copy that truly showcases my heart was incredible — receiving my copy and messaging felt like I was reading the voice of my most honest self.”

– Josh Rexford

Special thanks to my go-to gal Ellen Edits for her proofreading support on this project!

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