Website Copywriting for Narayani Wellness, Online Wellness Clinic
From the moment I saw Fiona Enkelmann’s inquiry in my inbox, something in me knew we’d be a great fit.
Maybe it was her genuine heart for her clients or her friendly, casual tone. Or maybe it was because of the way she described how she wanted her website to communicate: simply and with heart.
Whatever that gut feeling was, it turned out to be right; working with Fiona and her team was an absolute dream!
Today, I’m excited to take you behind-the-scenes of this project and give you a look at the new Narayani Wellness website!
Our project included copy for the following pages:
Website Copywriting for a Wellness Entrepreneur
The Client
Narayani Wellness is a clinic led by transformational coach Fiona Enkelmann. She and her team are dedicated to helping busy women overcome burnout and reconnect with themselves to find their bliss.
As is the case for many of my clients, Fiona contacted me when her business was in the midst of a big transition. She was moving her team from a physical clinic in Melbourne, Australia, to a fully online clinic where they could serve women from around the world.
The Goal
We set out to create clear, heartfelt copy to communicate the company's new direction as a fully online wellness clinic for women.
The Process
Fiona wanted Narayani's website to convey certainty, warmth, and genuine care for her clients.
If I had any reservations going into this project, they may have been around how in the world to put Fiona’s Burnout to Bliss program into words. The transformations she was was facilitating sounded incredible – and almost too good to be true. But that’s another reason why I love doing in-depth voice-of-customer interviews with my clients’ clients.
As I asked questions, her clients told me story after story of how her program had truly changed their health, relationships, work, and lives. And because those stories were so powerful, we turned them into mini case studies so website visitors could be as inspired and convinced as I was.
The Results
The new Narayani Wellness website speaks directly to the clients Fiona and her team want to attract: heart-centered women who believe there's a better life waiting on the other side of overwhelm – and who are ready for a guide to help them get there.
Here’s what Fiona had to say about working together on her website copy:
Thank you to Fiona and the Narayani Wellness team for trusting me with your voice! And congratulations on your new website copy.
Ready to create your clear, heartfelt message?
I’d love to meet you and hear about your vision for your website copy. Reach out today to start the conversation!