I help human-first brands turn their misaligned messaging into research-based copy that reliably connects and converts — so they can attract the right clients across their entire brand ecosystem.
Struggling to show up and sell because you don’t have a message that feels true to you
Settling for smaller sales because your audience doesn’t understand the value and experience of working with you
Missing out on your most-aligned clients because you aren’t sure which words would truly connect with them
Spending hours trying to write content, but the ideas in your head never seem to come out right
Hey, I’m Kelsey — your copywriting partner for the long haul.
Out of 100+ successful projects, 65% of my work comes from repeat clients who choose to partner again and again.
Once you find a writer who can capture your voice and truly connect with your people, there’s no turning back. Whether you and I work together for a few weeks or years to come, it’s an honor to support you.
Before working with Kelsey, we struggled with how to express our value and story to our customers with our unique brand voice. She clarified our voice and then used it to craft incredible copy that feels right!
Having a strong brand voice has made all of our communication more effective and memorable with our customers. It finally feels like we have a real personality and it’s reflected in sales and passionate customers that connect with our new copy. I’d absolutely recommend Kelsey to anyone looking for strong, cohesive, and beautiful copy for their business or website!
Around here, every single copywriting project begins by getting crystal clear on your company, clients, and competitors — because I care about creating copy that supports your goals and dreams long-term.
I’ll guide you through a 3-hour strategy session, interview your clients, and become an expert on you and your market. You’ll walk away with your custom messaging guide, packed with brand strategy and foundational copy, to help you attract the right clients and grow with more clarity, alignment, and ease.
A 3-hour strategy session to clarify your unique voice and value
In-depth client interviews, market research, and competitive analysis, to uncover what sets your brand apart and how to speak your client’s language
Your 30+ page messaging guide, including: your positioning, mission statement, unique value proposition, elevator pitch, selling points, ideal client profile, competitive analysis, SEO research, brand voice, tone and style guidelines, and more foundational copy for your brand
1 week of revisions to ensure your new copy feels true to your voice and vision
1-hour content road-mapping session to clarify your content strategy and put your new messaging to work
With your messaging in place, we’ll map out a content strategy tailored to your goals — then bring that vision to life with all the copy you need for your website, marketing channels, and entire brand ecosystem. You’ll walk away with completely dialed-in words and support for any ongoing content.
Once we’ve identified your brand’s specific needs and goals, I’ll provide you with a custom timeline, quote, and payment plan, ranging from a day rate to a flat project fee to an ongoing monthly retainer. Clients typically invest $6k–$20k, including messaging strategy.
My attempts at creating web copy left me with a lot of anxiety about how best to talk about what I do and why I was the best choice for veterans seeking legal representation. It was like I was writing in circles . . . and for at least a year I never moved forward with my web design project because I did not have any copy.
Working with Kelsey was a relief; I finally have a complete set of web copy and a brand messaging guide to steer all future written copy. Her organization and guidance made the words flow more freely and allowed my ideas and thoughts to come together.
After you reach out, we meet for a friendly consultation to answer your questions and make sure we both feel we’re a great fit before moving forward with a custom quote, contract, and initial invoice.
We kick off our collaboration with a deep-dive call to uncover your true brand voice. Then, I interview your clients, research your market, and create clear brand messaging that captures your unique value — pulling it all together into your custom messaging guide.
With your messaging in place, the sky’s the limit. We’ll map out a content plan to reach your goals, and then take care of all the copy you need to get there — from your website to your marketing to your entire brand ecosystem.
Kelsey is incredibly in-depth and takes a huge amount of time to fully understand your offering. Our strategy session was 3 hours! At first, I thought, "What the heck are we going to talk about for 3 hours?" But the time just flew, and I loved getting into the depths and cracks of my business to discover what we're all about.
I feel that I have endless copy options to pull for Instagram, web, interviews, etc., that effectively explain the benefits and features of our product in a simple way. Our website sounds like us but so much better.
Let’s make it happen together. Fill out the form below to book your free consultation and start collaborating.
