Copywriting for a Real Estate Agent: Lily Billings

Brand Messaging & Website Copy

Lily Billings is a people-first real estate agent based in Silicon Valley. She specializes in helping her clients buy and sell homes with confidence, peace of mind, and caring support through every step.

Blending a background in sales and tech with her expertise in the San Francisco Peninsula market, Lily fiercely advocates for her clients to get the best possible price and ensure a smooth, stress-free experience.

When Lily reached out for help with her website copy, she was excelling as an agent but felt she wasn’t communicating that in her copy. We worked together to showcase her passion, expertise, and commitment to her clients through clear, confident copy designed to convert.

The Lily Billings Brand Voice

Strong / Precise / Transparent / Efficient / Empathetic / Data-Driven / Thorough

“Kelsey doesn't just write copy; she breathes life into it.”

“Kelsey is a true gem in her field. From the outset, she demonstrated an unwavering commitment to understanding me and my business at its core. She poured her heart and soul into every aspect of our project. Her dedication to getting to know me and my business on a personal level was incredibly effective.

One of her standout qualities is her meticulous approach to research. Her comprehensive competitive analysis of my market identified key insights but also showcased my strengths in a way that sets me apart from my competition. This attention to detail and strategic thinking undoubtedly contributed to the exceptional quality of the final product.

She is genuine and has a passion for her craft. It's clear that she doesn't just see copywriting as a job, but rather a wholehearted process. This passion shines through in her work, and it shows with her creativity, authenticity, and a genuine connection to my brand.

Kelsey is truly exceptional. Anyone fortunate enough to work with her can expect nothing short of outstanding results. She doesn't just write copy; she breathes life into it, elevating your brand and leaving a lasting impression on your audience. I feel lucky to have found her!”

– Lily Billings, Real Estate Agent

Special thanks to my go-to gal Ellen at Sage House Editorial for her proofreading support on this project!

Ready to tell your story with empathy and expertise?

Let’s craft clear, confident copy that connects and converts. Book a free consultation to get started.