3 mistakes you might be making on your homepage – and how to fix them fast
Does working on your business always seem to fall to the bottom of your to-do list? No judgment here – I’ve been right there with you.
Maybe you’ve been meaning to sit down and batch your Instagram captions . . . but comparison and writer’s block keep getting in the way.
Maybe you’ve been itching to streamline your systems . . . but the thought of setting up more automations and writing all those canned emails makes your head spin.
Or maybe you’ve been dying to overhaul your homepage copy so it finally feels like you and attracts the clients you want . . . but you’re not sure what to say, and you don’t have time to stare at a blank screen.
I get it. And those are the exact same reasons I created The Homepage Course.
So, today I’m sharing three tips you can use to give your homepage a serious upgrade (without having to spend a lot of time) so you can keep chipping away at your to-do list and let the dream inquiries roll in.
1. You’re not covering the basics
Within a few seconds of landing on your homepage, your readers should be able to understand what you do, who it’s for, why they should care, and what they should do next to learn more or get started.
And even though this sounds basic, you might be surprised by how many entrepreneurs leave at least one of these key elements out.
So, pull up your homepage and before you start scrolling, take a look at what your readers would see at the top of the page. Are you answering their key questions? If not, adjust your headline, body copy, or call to action to make sure you’re being as clear as possible.
And if you want to fast-track this process even further, use one of the 20+ homepage headline templates I’ve included in The Homepage Course to inspire your writing and make sure you’re giving your readers everything they need to know to take action on your homepage.
2. Your copy is too long
When it comes to your website copy, there’s no one-size-fits-all rule for how long it should be.
But for the vast majority of the entrepreneurs I work with, less is more. And on your homepage, your readers probably don’t want to scroll through miles of text – especially if they’re reading your copy on a tiny phone screen.
So, read through your homepage copy and ask yourself:
Could you cut a paragraph here or there?
Could you move a long story to another page (or cut it completely)?
Could you make the same points in fewer words?
By spending even a few minutes trimming your copy, you’ll make your homepage more approachable and appealing to your readers, and ensure your most important points aren’t getting lost in the middle of a rambling paragraph.
And if you want a simple homepage structure and concise copywriting frameworks to follow as you adjust your copy, you’ll find all of it inside The Homepage Course, where I’m sharing the strategies that have helped my one-on-one clients turn website readers into dream clients time and again.
3. Your readers don’t know where to go next
How many calls to action do you have on your homepage?
Believe it or not, I actually recommend roughly nine calls to action in my Homepage Copy Template, which you’ll find inside The Homepage Course.
If that sounds like a lot, then hear me out – because it’s actually a huge opportunity to create a positive experience for your website readers and connect them with the information they’re looking for.
And that’s going to help you guide them to take action and hire you.
So think of your homepage as a hub for the rest of your site, and use it to connect readers to your various offerings, your About page, your blog or portfolio, and ultimately your contact or inquiry page where they can take action to hire you.
Calls to action are simple pieces of copy that typically don’t take a lot of time to write – but they can have a huge impact on your website’s conversion rate, helping you turn more of those homepage visitors into the clients you want.
So, how’s your homepage?
Freshening up your homepage copy – or sitting down to write it for the first time – doesn’t have to be a long, dreaded process that always falls to the bottom of your to-do list.
Carve out just a few hours to make sure your homepage is clear, concise, and calling your reader to action, and you’re bound to see more readers sticking around to explore your website and, ultimately, inquiring to work with you.
If you want to feel totally confident sitting down to write a homepage that connects with your dream clients and converts visitors into buyers, check out my audio program, The Homepage Course. It’ll guide you through the process of writing homepage copy that sounds like you, speaks to your dream clients, and generates genuine sales – all in just seven days.
