Today I’m sharing three tips you can use to give your homepage a serious upgrade (without having to spend a lot of time) so you can keep chipping away at your to-do list and let the dream inquiries roll in.
Read More
Whether you’re looking for your first clients – or you’ve been working with clients who pay the bills, but don’t light you up – I’m sure you’d love to grow your business by signing on more of those dream clients. And I believe that’s totally possible when you have website copy that sounds like you, speaks directly to your dream clients, and makes them genuinely want to work with you over anyone else.
Read More
I’ve found that most entrepreneurs struggle with writing their homepage copy – and being a “good” or “bad” writer actually has very little to do with it.
Maybe you’ve found yourself staring at a blank screen, wondering what the heck to say, or feeling overwhelmed because the words on your homepage are so crucial to connecting with your readers and converting them into paying clients.
Read More
I know you probably have the best intentions – and the last thing you’d want is for the words on your website to make anyone feel unsafe, unwelcome, or less-than.
Approaching our copy purposefully, checking our personal biases, and refining the way we communicate as we learn (and unlearn) over time, we can write the kind of copy that makes our readers and dream clients feel safe and seen.
Read More
If you want visitors to know, like, and trust you, then you need to write about yourself on your website. Here's how to do it without making it all about you.
Read More
When you’re trying to attract new wellness clients, putting yourself out there can be intimidating.
What if people think you’re boring? What if they think you sound like an egomaniac? And how in the world do you explain the weird, winding path that led you to where you are today?
If you’d rather let your work speak for itself, you’re not alone.
Recently I was talking with a prospective client here in Portland about updates he wanted to make to his website when I realized something was missing. And that something — or, someone — was him.
His website was speaking to his ideal client, but wasn’t telling them anything about who they’d be working with if they hired him.
He needed to show up on his website. He needed an About page.
Read More