Tips and inspiration on all things copywriting, messaging strategy, and business-building.
As someone who writes for a living, I’ve found that some of the simplest mindset shifts have allowed me to create content for my business with more ease, confidence, and success – so I can show up consistently in my marketing and write words that make readers genuinely excited to work together.
Read MoreI know you probably have the best intentions – and the last thing you’d want is for the words on your website to make anyone feel unsafe, unwelcome, or less-than.
Approaching our copy purposefully, checking our personal biases, and refining the way we communicate as we learn (and unlearn) over time, we can write the kind of copy that makes our readers and dream clients feel safe and seen.
Read MoreBy getting clear on your core message and developing a brand messaging guide to back you up, you can communicate simply, strategically, and with heart every time.
Read MoreIf you want visitors to know, like, and trust you, then you need to write about yourself on your website. Here's how to do it without making it all about you.
Read MoreYou’ve likely heard it before: your client’s perspective matters. But how can you put it to work for your business? That’s exactly what Hannah Murphy and I chatted about on this episode of the Taking Action podcast.
Read MoreWhen you’re trying to attract new wellness clients, putting yourself out there can be intimidating.
What if people think you’re boring? What if they think you sound like an egomaniac? And how in the world do you explain the weird, winding path that led you to where you are today?
If you’d rather let your work speak for itself, you’re not alone.
Recently I was talking with a prospective client here in Portland about updates he wanted to make to his website when I realized something was missing. And that something — or, someone — was him.
His website was speaking to his ideal client, but wasn’t telling them anything about who they’d be working with if they hired him.
He needed to show up on his website. He needed an About page.
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