Tips and inspiration on all things copywriting, messaging strategy, and business-building.
Getting to know your dream client doesn’t have to be all or nothing, especially at the beginning.
Even if you can’t talk to real clients yet, there are still plenty of ways to research your market, learn what really matters to the people you want to work with, and develop a brand message that makes them feel genuinely excited to hire you.
Read MoreYou’ve likely heard it before: your client’s perspective matters. But how can you put it to work for your business? That’s exactly what Hannah Murphy and I chatted about on this episode of the Taking Action podcast.
Read MoreDiscover my proven process for conducting voice-of-customer interviews and using customers’ real words to write clear, compelling and consistent website copy that converts.
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