Taking Action podcast interview: How to use client feedback to inform your copy

The original show notes for this interview are available on the Taking Action Podcast.

You’ve likely heard it before: your client’s perspective matters.

So, how can you better understand that perspective and put it to work to connect with the right people (and, hopefully, grow your business)?

That’s exactly what Hannah Murphy and I chatted about on this episode of the Taking Action podcast.

This was my first-ever podcast interview, and you better believe I pulled my microphone into my bedroom closet for optimum audio quality (just doing my best to make Ira Glass proud).

So, while I was crouching beside a shoe rack, as one does…

Here’s what we covered in our 30-minute interview:

How I made the move from community journalist to website copywriter
Challenges I’ve overcome to grow my business
My interview-inspired website copywriting process
Questions you can ask to gather quality testimonials and feedback
How to incorporate client insights into your website copy
3 of the biggest mistakes I see on small business websites
Tips to find inspiration when you're DIY-ing your copy
How to balance optimizing for SEO and speaking to your ideal client

Hannah and I recently finished working together on new copy for her Services page, and let me tell you: she’s doing incredible work to reduce business owners’ overwhelm and help them show up wholeheartedly to their work and lives.

She’s simply a joy to be around and guaranteed to put a smile on your face, so grab those headphones and come listen in on our conversation!