Website Copywriting for Leena Alsulaiman, Personal Stylist | Kelsey O’Halloran – Website Copywriter

Leena Alsulaiman is a conscious fashion stylist and brand consultant empowering women through their wardrobes.

With an honest approach and an emphasis on timeless and sustainable pieces, she helps her clients create lasting looks that are worthy of their real lives.

And as a Saudi native living in the San Francisco Bay Area, Leena's also passionate about giving MENA's woman-led fashion startups a voice in the U.S. market. She offers consulting services to help these makers and designers establish their platforms and connect their work to American shoppers and stores.

Our work included:

Interviews with Leena’s past team members
A Strategy Session deep dive call with Leena
Keyword & market research
Brand Voice Guide creation
Website copywriting for Leena’s Homepage, Styling Services, Consulting Services, and Contact pages

Website Copywriting for a Conscious Fashion Stylist

Our Goals

Leena came to me looking to launch her brand and business well with strategic copy that would clearly explain her services, convey her heart for her clients, and bring her vision to life.

Our Process

We kicked off our work with a 3-hour Strategy Session deep dive call to unpack Leena’s brand voice and vision. Then, I conducted in-depth interviews with her past team members to get their take on her unique styling process and learn about their experiences working with her.

Drawing on those calls, as well as keyword and competitor research, I crafted Leena’s website copy and we collaborated on minor copy tweaks to refine her message.

Here’s what Leena had to say about working together on her website copy:

Thank you, Leena, for trusting me with your voice. And congratulations on launching your new website copy!