Get a behind-the-scenes look at this website copywriting project for KH Essentials, holistic health & clean beauty brand. Learn how you can grow your service-based business with simple website copy today!
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I get excited whenever I see a wellness entrepreneur proudly owning their niche.
So I was thrilled when I landed on Bejé Jones Wellness’s homepage and noticed she was focusing on a particularly unique niche in the wellness industry.
Bejé is a Certified Transformational Nutrition Coach and Herbal Consultant who incorporates her Christian faith into her holistic coaching practice. She focuses on helping women of faith discover radiant health in body, soul and spirit so that they can thrive.
Bejé recently invited me to review her homepage and give her some feedback. Here’s what I’m loving on her homepage and the first three steps I’d take to make it even more effective.
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I’m continually inspired by people who don’t back down when life gets tough — and who choose instead to use what they’ve learned in those hard seasons to help others.
Evolve Into Wellness founder Kimberly Garrett is a perfect example. After dealing with autoimmune disease and chronic health conditions for most of her life, she eventually found that eating a plant-based diet helped her take control of her health.
Now, as a certified health coach, certified personal trainer and certified fitness nutrition specialist, she’s on a mission to help others reach their goals and reclaim their health.
Kimberly told me her amazing story when we met up near Portland, Oregon recently — and she also invited me to review her homepage.
So, here’s what I’m loving on her homepage and the first three steps I’d take to make it even more effective.
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I love when I land on a business’s homepage and immediately get a feel of the brand. That’s one reason why I’m excited to share this homepage review of Natasha Wellness with you.
Founder Natasha Gayl is a Boston-based health and wellness coach and certified yoga teacher who discovered how to heal her depression and take control of her anxiety by practicing yoga and eating holistically.
Today, she teaches others the power of self-healing through food, exercise, self-care and habit change.
Natasha’s homepage reflects her warm, friendly and empowering approach to holistic living.
Here’s what I’m loving on her homepage and the first three steps I’d take to make it even more effective.
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“I feel sluggish, weak and uncomfortable in my body. I regularly burn out and break down. I wish I had more energy for everything I want to do.”
Those are words I journaled back in fall 2017.
I was taking stock of the different areas of my life — my relationships, my work, etc. — and I realized my health was one of my most frustrating and disappointing buckets. And it had been for a long time.
At the time, I also wrote a vision for how I wanted my health to look in the future, but I didn’t think I’d ever get there.
So, it surprised me when I revisited my vision this past fall — just a year later — and realized it was exactly how I’d describe my health today:
“I feel strong, confident and capable in my body. Movement, nutrition and self-care are part of my daily rhythms, and I feel energized and excited about my days as a result. I’m able to be there for those around me without burning out.”
What changed?
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When you’re trying to attract new wellness clients, putting yourself out there can be intimidating.
What if people think you’re boring? What if they think you sound like an egomaniac? And how in the world do you explain the weird, winding path that led you to where you are today?
If you’d rather let your work speak for itself, you’re not alone.
Recently I was talking with a prospective client here in Portland about updates he wanted to make to his website when I realized something was missing. And that something — or, someone — was him.
His website was speaking to his ideal client, but wasn’t telling them anything about who they’d be working with if they hired him.
He needed to show up on his website. He needed an About page.
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As much as I love what I do, every now and then I start to feel tired, overwhelmed and uninspired.
In the past, this scared me; it made me wonder if I was wasting my time in the wrong line of work.
But I’m realizing that these feelings are part of the cycle of doing what you love. Life happens, your energy dips or you go through a dry spell of some kind and it leaves you feeling a bit burned out. It’s bound to happen, but it’s also bound to pass.
So if you find yourself in a season of burnout or exhaustion, here are a few ways to refill your bucket, reclaim your inspiration and get back to doing the work you love.
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I’m passionate about helping wellness entrepreneurs and other service-based businesses make a bigger impact with website copywriting that communicates their heart and skillset. Learn how clear, compelling website copy can grow your wellness business.
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If you’re ready to stand out from the crowd, connect with the right clients and grow your business, you can start by developing your brand message. Learn how a clear website message can help your service-based business grow.
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